NORTHEAST

NORTHEAST

Summary

Solo project, 4 weeks, 2018.

Summary

Solo project, 4 weeks, 2018.

Summary

Solo project, 4 weeks, 2018.

Summary

Solo project, 4 weeks, 2018.

Brief

Crafting an unboxing experience of a new device to facilitate behavior modification and result in specific emotions.

Brief

Crafting an unboxing experience of a new device to facilitate behavior modification and result in specific emotions.

Brief

Crafting an unboxing experience of a new device to facilitate behavior modification and result in specific emotions.

Roles

Design Research, System Mapping, Prototyping, Branding, Storytelling, Video Production.

Roles

Design Research, System Mapping, Prototyping, Branding, Storytelling, Video Production.

Roles

Design Research, System Mapping, Prototyping, Branding, Storytelling, Video Production.

Tools

Sketch, Principle, Keynote, Adobe CC. 

Tools

Sketch, Principle, Keynote, Adobe CC. 

Tools

Sketch, Principle, Keynote, Adobe CC. 

nature notes

What behaviors do I want to change?

I have spent my entire life living in cities. Ever since I moved to California, I've always fantasized about going on a road trip away from the major cities. I still haven’t crossed it off my bucket list.

What stops us from going on adventures?

What behaviors do I want to change?

I have spent my entire life living in cities. Ever since I moved to California, I've always fantasized about going on a road trip away from the major cities. I still haven’t crossed it off my bucket list.

What stops us from going on adventures?

Interviews

I conducted interviews with five people about their experiences being outdoors.

Interviews

I conducted interviews with five people about their experiences being outdoors.

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Interview Synthesis

I then synthesized these interviews - analyzing each individual's mode in terms of their past experiences and expectations, and how much of an impact nature/outdoor activity has on them. 

Interview Synthesis

I then synthesized these interviews - analyzing each individual's mode in terms of their past experiences and expectations, and how much of an impact nature/outdoor activity has on them. 

Interview Synthesis

I then synthesized these interviews - analyzing each individual's mode in terms of their past experiences and expectations, and how much of an impact nature/outdoor activity has on them. 

WillLiang-Portfolio copy Extract.001
WillLiang-Portfolio copy.001

Design Opportunities

I drew these insights from the interview and identified these design opportunities I can move forward with.

Design Opportunities

I drew these insights from the interview and identified these design opportunities I can move forward with.

Design Opportunities

I drew these insights from the interview and identified these design opportunities I can move forward with.

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Brainstorming & Final Concept

I came up with 30 ideas to tackle these design problems, and gathered feedback from my classmates. Finally, I narrowed the ideas down to four. 

Brainstorming & Final Concept

I came up with 30 ideas to tackle these design problems, and gathered feedback from my classmates. Finally, I narrowed the ideas down to four. 

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Then I evaluated these ideas in terms of impact and implementation. 

Eventually, I decided to combine Nature Buddies and Nature Yelp.

Then I evaluated these ideas in terms of impact and implementation. 

Eventually, I decided to combine Nature Buddies and Nature Yelp.

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This concept came into shape - I want to bring back the old-fashion, compass and map, so that individuals can learn this survival skill over time, in case unexpected situations like no internet or power happen when they are outdoors. 

This concept came into shape - I want to bring back the old-fashion, compass and map, so that individuals can learn this survival skill over time, in case unexpected situations like no internet or power happen when they are outdoors. 

This concept came into shape - I want to bring back the old-fashion, compass and map, so that individuals can learn this survival skill over time, in case unexpected situations like no internet or power happen when they are outdoors. 

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Final Design

I designed and prototyped both the physical product and the app and watch UI, with sketch and principle. Eventually executed as a film.

Final Design

I designed and prototyped both the physical product and the app and watch UI, with sketch and principle. Eventually executed as a film.

Final Design

I designed and prototyped both the physical product and the app and watch UI, with sketch and principle. Eventually executed as a film.

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jason

Reflections

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The biggest takeaway from this project was all the unique stories I heard from my interviewees. Some of them I haven't talked to in a while and it gave me the opportunity to reconnect with them as well.

The picture was when Cassie was excitedly showing me all the national parks she has been to on her map, and we ended up talking for almost 2 hours. It was encouraging when she told me that a stranger she encountered during a road trip by herself said that "it would be great for my granddaughter to see such an independent woman like you". She gave me a lot of advice on road trips and would love to lend tents and supplies to me if I ever went for an adventure. My road trip dream rekindled. 

The biggest takeaway from this project was all the unique stories I heard from my interviewees. Some of them I haven't talked to in a while and it gave me the opportunity to reconnect with them as well.

The picture was when Cassie was excitedly showing me all the national parks she has been to on her map, and we ended up talking for almost 2 hours. It was encouraging when she told me that a stranger she encountered during a road trip by herself said that "it would be great for my granddaughter to see such an independent woman like you". She gave me a lot of advice on road trips and would love to lend tents and supplies to me if I ever went for an adventure. My road trip dream rekindled. 

The biggest takeaway from this project was all the unique stories I heard from my interviewees. Some of them I haven't talked to in a while and it gave me the opportunity to reconnect with them as well.

The picture was when Cassie was excitedly showing me all the national parks she has been to on her map, and we ended up talking for almost 2 hours. It was encouraging when she told me that a stranger she encountered during a road trip by herself said that "it would be great for my granddaughter to see such an independent woman like you". She gave me a lot of advice on road trips and would love to lend tents and supplies to me if I ever went for an adventure. My road trip dream rekindled. 

The biggest takeaway from this project was all the unique stories I heard from my interviewees. Some of them I haven't talked to in a while and it gave me the opportunity to reconnect with them as well.

The picture was when Cassie was excitedly showing me all the national parks she has been to on her map, and we ended up talking for almost 2 hours. It was encouraging when she told me that a stranger she encountered during a road trip by herself said that "it would be great for my granddaughter to see such an independent woman like you". She gave me a lot of advice on road trips and would love to lend tents and supplies to me if I ever went for an adventure. My road trip dream rekindled. 

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Gabe brought me to a community house after we finished filming. I have never known that we have such a place in our neighborhood. The view was amazing! I appreciate Potrero Hill even more now.

Gabe brought me to a community house after we finished filming. I have never known that we have such a place in our neighborhood. The view was amazing! I appreciate Potrero Hill even more now.

Gabe brought me to a community house after we finished filming. I have never known that we have such a place in our neighborhood. The view was amazing! I appreciate Potrero Hill even more now.