bella farm cover

Timeline

6 weeks, Fall 2017

Timeline

6 weeks, Fall 2017

Brief

Design for a brand from scratch on various touch-points including website, mobile app, and packaging.

Tools

Sketch, Keynote, Adobe CC 

Tools

Sketch, Keynote, Adobe CC 

Roles

Visual Design, Branding, Prototyping

Roles

Visual Design, Branding, Prototyping

About the Brand

Bella Farm is a community supported agriculture (CSA) that provides services through a website and a mobile app.

It has simple and high-end design. It is warm and homely. It provides beautiful packaging and efficient customer service and enjoyable user experience. It is targeting both suburban and urban market, mainly focusing on modern families and homeowners.

Competitive Analysis 

Moodboards

Style Tiles

FINAL1
5
1
style tilee

Logo Design

WillLiang-Portfolio.002
WillLiang-Portfolio.003
WillLiang-Portfolio.005

Website Design

Website Design

MAIN
SECOND
SECOND2′
WillLiang-Portfolio.004

Mobile App Design

Mobile App Design

WillLiang-Portfolio.006
WillLiang-Portfolio.007

Recipe Card

WillLiang-Portfolio.008

Packaging Design

WillLiang-Portfolio.009

 Will Liang  ✿  2019